About the Maison

A small atelier
with a long memory.

Woman wearing a delicate gold Maison Aurel necklace

Our story

Founded by watchmaker Élise Aurel and goldsmith Marco Vidal, the Maison began as a single bench above a Geneva bookshop.

A decade later we are still eleven people. We refuse seasons and volume; instead we release a handful of pieces each year and make the rest to order: rings sized to the millimetre, watches cased to your wrist, straps cut from a single hide you choose.

Everything is finished by hand and signed by its maker. It is slower. We think it shows.

Inside the studio

Where it is made

Gold and silver jewellery components laid out on the workbench
Stacked recycled gold bars used for casting
Gold earrings displayed on a stone in soft studio light
Antique pocket watch from the founder archive
Watchmaker with loupe assembling a mechanical movement

Craftsmanship

Highlight reel

Setting a morganite stone
Fitting a striped strap to a field watch
Fitting a hand-rolled suede strap
Selecting components at the bench

240 hours · one watch

From bench to wrist

  1. i.

    Sketch

    Your brief becomes hand drawings and a 3D wax.

  2. ii.

    Cast & set

    Recycled gold is cast; stones are set under the loupe.

  3. iii.

    Assemble

    Movements are regulated in five positions.

  4. iv.

    Stitch & sign

    Straps are saddle-stitched; every piece is signed.